From 2021 to 2022, Truckee Meadows Community College celebrated its 50th anniversary. As part of their 50th-anniversary campaign, I was tasked to create digital advertisement graphics that featured four different alumni from the college. The advertisements are targeted toward four different audiences, including current/continuing students, high school-aged students, Latinx audiences, and non-traditional-aged students. By highlighting real TMCC alumni, the ads were designed to reflect the members of each audience directly.
Each ad features TMCC alumni with their names and photo, as well as adjectives that describe who they are and how TMCC helped them get there. Twelve different digital ad sizes were created for each TMCC alumni. The digital ads ran on various social media platforms and digital display locations throughout April and May 2022.
